How to Negotiate a Real Estate Deal

To truly negotiate a real estate transaction requires that you understand the needs of the customer and identify new information that addresses these needs. The customer’s initial bid is a statement: Given what I know, this is what this property is worth to me! By giving new information the salesperson isn’t refuting the customer; rather, he/she is adding valuable insights which will compel a change in position. In this class Neil will explain how to identify the customer’s motivation and the fundamental principles of negotiation to get that higher bid.

Date: THURSDAY October, 12th 2006
Time: 6:30pm to 9:00pm
Cost: $25

To Register, call 212-967-7508, stop by the office or register online
Click here to Register




Neil Binder grew up in Beechhurst, Queens, New York City, and was a product of the New York City public school system. He attended Syracuse University and thereafter, New York University, where he received an MBA with a concentration in Finance. Subsequently, he earned a license as a Certified Public Accountant. Neil has specialized in residential real estate for over 25 years; first in developing investment products for partnerships, and then as co-owner of Bellmarc. He is active in many social and charitable causes in the New York area. He is the author of The Ultimate Guide to Buying and Selling Coops and Condos in New York City, and The Art of Selling: A Scientific Approach. take a class to learn about buying & selling New York residential real estate at the New York Real Estate Institute.

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