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Top 10 Reasons to Join BARAK Realty

1) Philosophy

Starting in 1999 as a one-man operation working out of his tiny Upper West Side apartment, president and founder Barak Dunayer has quickly grown BARAK Realty into a full service real estate firm over 40 people strong in a state of the art 2,000 sqft office. We never forget our humble beginnings. It is about how we treat our people. Unlike our competitors, we donít focus on growing our sales department but concentrate instead on growing our salespeople.

Our market share is captured by hand selecting quality individuals and helping each one of them produce multiple transactions rather than hiring en masse and settling for a sea of mediocre low-producing agents. Our agent-oriented focus, our cutting edge business strategies and our untarnished reputation enable us to attract and retain the most talented agents in the industry. Thus on average, BARAK agents have the most exclusive listings per agent and highest revenue per agent in the industry. That is why we are known as a powerhouse boutique firm. Our most precious asset is our people.

2) Culture

Business is defined by two things: its profitability and sustainability. Our vision to provide unparalleled service to others motivates us while our focus on optimizing each agentís profit margin sustains us.

Our environment is professional, fun, sophisticated, innovative, competitive and full of integrity. We believe in prosperity in every part of our business and our personal lives. BARAK fosters a place where not only will you make the most money but a place that you can also call your home away from home, which is why our agents enjoy coming to work each day. Everything we do, from our training to our weekly sales meetings, from our one-on-one business coachings to our quarterly parties, it is done with your best interest and productivity in mind.

3) Management Team

Our top notch management team embodies professionalism, experience and commitment to our agentsí success. The management team is agent-centered defining the true partnership between the agents and the managers. The managers provide unparalleled support, training, business coaching, team building, technological and marketing resources, aggressive publicity and exceptional business savvy to all the agents so that the agents can in turn be client-centered. We see our agents as our customers and we work with them to grow their individual businesses every single day.

4) Sales Team

You will have the opportunity to work with the most professional, productive and sophisticated agents in the business. Each agent is hand picked and interviewed by President Barak Dunayer himself. If you have the business savvy and the work ethic it takes to thrive in real estate, then you are most likely to succeed at BARAK. We are looking for serious, determined and persevering entrepreneurs to aggressively develop their long term careers with us. Our goal is not to grow our firm into a gigantic conglomerate where some survive but many fail to make it. We are large enough to make an impact but small enough to care. Being part of our Sales Team is being part of our powerhouse boutique service that stands out in the industry. It is tough to get into BARAK Realty and those who are with us become part of the Elite Team of Champion agents Ė the cream of the crop.

5) Training

Training is the foundation of your success and an unparalleled menu of comprehensive in house programs is our top priority. Whether you are a beginning agent or a seasoned veteran, we have training, support and resources you need to take your business to the next level. We are known in the industry for our exceptional 42-week advanced sales training, weekly sales meetings and workshops run by our managers, top producing agents and guest speakers. New agents have been known to produce a signed contract or an exclusive listing within 3-5 weeks, and experienced agents joining us from other companies have been known to grow their business by 40% to 100% percent.

6) Private Coaching

agents enjoy the most focused one-on-one relationships with their managers. Our managers have diverse backgrounds of business development, numbers analysis, technology, marketing, finance and creative arts. Business plans, performance assessments, brainstorming, prospecting activities, problem solving, teleconferences with clients, script writing, team and skill building, role playing are some of what goes on in these private sessions. The managers are readily available and they make it a point to meet with them weekly or more for coaching, consulting and mentoring our agents.

7) Customer Service

We are client-centered in that we focus on fulfilling and satisfying our clientsí goals both financially and personally many times exceeding their expectations. We provide the efficient and honest delivery in selling their properties. BARAK agents are known in the industry for providing the most professional, ethical and effective service to their clients.

8) Compensation and Incentives

It is really true that the earning potential for real estate agents in NY is unlimited as long as one works hard to plant the right seeds for the long run. However, contrary to other companies' practices of making extraordinary promises to entice newcomers, BARAK will set realistic first-year goals for you and develop a business plan geared towards helping your business grow year over year. Average first year agents may earn $60,000-$100,000 in gross commissions while top producers after 2-3 years may earn $500,000 to over $1,000,000. The most successful agents are in it for the long term, and our best agents are expected to double their incomes every single year over the previous one. We make this possible because of our competitive commission schedule and incentives to earn gross commission credits through transactions and referrals. We beat any of our corporate competition when it comes to treating our agents fairly and wisely.

9) Marketing and Publicity

BARAK sets the industry standard for strategic, innovative marketing and public relations. We are the only firm who has an in-house marketing and PR department whose sole purpose is to promote you as an agent. This department is vital to your business and is eager to help you design a customized marketing campaign for you to your sphere of influence and your exclusive listings to the general and targeted buying public. We want to help you realize your vision for prosperity and growth. Unlike our corporate competitors, our marketing and publicity are geared towards promoting our agents and their listings rather than our brand name thus maximizing the exposure of our agentsí business and their service to their clients. Once again, we grow our brand through branding our salespeople.

10) Recognition and Awards

No other company recognizes its people like BARAK Realty. From your accepted offer to your board approval, from your first lease signing to your 100th exclusive multi-million dollar listing, we celebrate and share every milestone throughout the company. Many firms only focus on their top producers. We believe that to grow our salespeople, we must acknowledge their contribution individually and encourage and emulate their success. That is why the distribution of success throughout our Sales Team is equally balanced. No one falls through the cracks. Of course we also give our top producers special recognition and rewards. Our top performers are consistently celebrated in the media, and frequently treated to helicopter rides, luxury restaurants, quarterly parties and the like. Your success, at whatever level, will never go unnoticed at BARAK.

Barak Dunayer, President & Founder

Tel: 212-799-0343

Fax: 212-799-0373

237 West 72nd Street

New York, NY 10023

visit our website at:

Barak Dunayer,
President and Founder

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