Top 10 Reasons to Join BARAK Realty
1) Philosophy
Starting in 1999 as a one-man operation working out of his tiny
Upper West Side apartment, president and founder Barak Dunayer
has quickly grown BARAK Realty into a full service real estate
firm over 40 people strong in a state of the art 2,000 sqft
office. We never forget our humble beginnings. It is about how
we treat our people. Unlike our competitors, we don’t focus on
growing our sales department but concentrate instead on growing
our salespeople.
Our market share is captured by hand selecting quality
individuals and helping each one of them produce multiple
transactions rather than hiring en masse and settling for a sea
of mediocre low-producing agents. Our agent-oriented focus, our
cutting edge business strategies and our untarnished reputation
enable us to attract and retain the most talented agents in the
industry. Thus on average, BARAK agents have the most exclusive
listings per agent and highest revenue per agent in the
industry. That is why we are known as a powerhouse boutique
firm. Our most precious asset is our people.
2) Culture
Business is defined by two things: its profitability and
sustainability. Our vision to provide unparalleled service to
others motivates us while our focus on optimizing each agent’s
profit margin sustains us.
Our environment is professional, fun, sophisticated, innovative,
competitive and full of integrity. We believe in prosperity in
every part of our business and our personal lives. BARAK fosters
a place where not only will you make the most money but a place
that you can also call your home away from home, which is why
our agents enjoy coming to work each day. Everything we do, from
our training to our weekly sales meetings, from our one-on-one
business coachings to our quarterly parties, it is done with
your best interest and productivity in mind.
3) Management Team
Our top notch management team embodies professionalism,
experience and commitment to our agents’ success. The management
team is agent-centered defining the true partnership between the
agents and the managers. The managers provide unparalleled
support, training, business coaching, team building,
technological and marketing resources, aggressive publicity and
exceptional business savvy to all the agents so that the agents
can in turn be client-centered. We see our agents as our
customers and we work with them to grow their individual
businesses every single day.
4) Sales Team
You will have the opportunity to work with the most
professional, productive and sophisticated agents in the
business. Each agent is hand picked and interviewed by President
Barak Dunayer himself. If you have the business savvy and the
work ethic it takes to thrive in real estate, then you are most
likely to succeed at BARAK. We are looking for serious,
determined and persevering entrepreneurs to aggressively develop
their long term careers with us. Our goal is not to grow our
firm into a gigantic conglomerate where some survive but many
fail to make it. We are large enough to make an impact but small
enough to care. Being part of our Sales Team is being part of
our powerhouse boutique service that stands out in the industry.
It is tough to get into BARAK Realty and those who are with us
become part of the Elite Team of Champion agents – the cream of
the crop.
5) Training
Training is the foundation of your success and an unparalleled
menu of comprehensive in house programs is our top priority.
Whether you are a beginning agent or a seasoned veteran, we have
training, support and resources you need to take your business
to the next level. We are known in the industry for our
exceptional 42-week advanced sales training, weekly sales
meetings and workshops run by our managers, top producing agents
and guest speakers. New agents have been known to produce a
signed contract or an exclusive listing within 3-5 weeks, and
experienced agents joining us from other companies have been
known to grow their business by 40% to 100% percent.
6)
Private Coaching
BARAK agents enjoy the most focused one-on-one relationships with their
managers. Our managers have diverse backgrounds of business
development, numbers analysis, technology, marketing, finance
and creative arts. Business plans, performance assessments,
brainstorming, prospecting activities, problem solving,
teleconferences with clients, script writing, team and skill
building, role playing are some of what goes on in these private
sessions. The managers are readily available and they make it a
point to meet with them weekly or more for coaching, consulting
and mentoring our agents.
7)
Customer Service
We are client-centered in that we focus on fulfilling and
satisfying our clients’ goals both financially and personally
many times exceeding their expectations. We provide the
efficient and honest delivery in selling their properties. BARAK
agents are known in the industry for providing the most
professional, ethical and effective service to their clients.
8)
Compensation and Incentives
It is really true that the earning potential for real estate
agents in NY is unlimited as long as one works hard to plant the
right seeds for the long run. However, contrary to other
companies' practices of making extraordinary promises to entice
newcomers, BARAK will set realistic first-year goals for you and
develop a business plan geared towards helping your business
grow year over year. Average first year agents may earn
$60,000-$100,000 in gross commissions while top producers after
2-3 years may earn $500,000 to over $1,000,000. The most
successful agents are in it for the long term, and our best
agents are expected to double their incomes every single year
over the previous one. We make this possible because of our
competitive commission schedule and incentives to earn gross
commission credits through transactions and referrals. We beat
any of our corporate competition when it comes to treating our
agents fairly and wisely.
9)
Marketing and Publicity
BARAK sets the industry standard for strategic, innovative
marketing and public relations. We are the only firm who has an
in-house marketing and PR department whose sole purpose is to
promote you as an agent. This department is vital to your
business and is eager to help you design a customized marketing
campaign for you to your sphere of influence and your exclusive
listings to the general and targeted buying public. We want to
help you realize your vision for prosperity and growth. Unlike
our corporate competitors, our marketing and publicity are
geared towards promoting our agents and their listings rather
than our brand name thus maximizing the exposure of our agents’
business and their service to their clients. Once again, we grow
our brand through branding our salespeople.
10) Recognition and Awards
No other company recognizes its people like BARAK Realty. From
your accepted offer to your board approval, from your first
lease signing to your 100th exclusive multi-million dollar
listing, we celebrate and share every milestone throughout the
company. Many firms only focus on their top producers. We
believe that to grow our salespeople, we must acknowledge their
contribution individually and encourage and emulate their
success. That is why the distribution of success throughout our
Sales Team is equally balanced. No one falls through the cracks.
Of course we also give our top producers special recognition and
rewards. Our top performers are consistently celebrated in the
media, and frequently treated to helicopter rides, luxury
restaurants, quarterly parties and the like. Your success, at
whatever level, will never go unnoticed at BARAK.
Barak Dunayer, President & Founder
Tel: 212-799-0343
Fax: 212-799-0373
237 West 72nd Street
New York, NY 10023
visit our website at: www.BarakNY.com
Barak Dunayer,
President and Founder
